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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good634.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.34avg listing price — sweet spot $15–$100
Price range
Good$6.42–$28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$66K$66K/yr · 23K searches
Brand share
Bad97%top-5 brand share — brand-locked demand