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fentanyl test strips
Launch itA $927K/yr market growing +4.0% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Great330.86avg incumbent reviews — the moat a new listing must climb
Market size
Great$927K$927K/yr · 523K searches
Price range
Good$5.42–$38.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.86avg listing price — sweet spot $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf