60
feminine wash
Launch itA $3.6M/yr market growing +13.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 6.1M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.23–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad16,272.27avg incumbent reviews — the moat a new listing must climb