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faultless spray starch
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.91avg listing price — sweet spot $15–$100
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Price range
Good$3.52–$27.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,644.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay$138K$138K/yr · 80K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad98%top-5 brand share — brand-locked demand