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fast acting lactase
Worth a lookShows searches that convert (20.5% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$7.2M$7.2M/yr · 2.4M searches
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Price range
Good$4.64–$31.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,327.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand