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fascia stretcher
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$112.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.01–$239.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$126K$126K/yr · 92K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,683avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Signals High Price