57
fall cocktail napkins
Worth a lookShows a thin review moat (75 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible74.64avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+123.4%90-day search growth — must beat 0% to launch
Competition
Great29%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 172K searches
Price range
Bad$3.72–$16.66cheapest to priciest tracked listing — scored on the share inside $15–$100