47
fall asleep faster
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.69avg listing price — sweet spot $15–$100
Price range
Great$11.06–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,415.35avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 46K searches
Brand share
Bad97%top-5 brand share — brand-locked demand