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fake braces
Skip itPrices mostly outside the sweet spot ($8.55–$10.27) — this niche doesn't clear our bar today.
Quality gap
Incredible2.8★avg incumbent rating — lower means beatable quality
Review moat
Great112.04avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$127K$127K/yr · 897K searches
Avg price
Okay$9.42avg listing price — sweet spot $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.55–$10.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap