33
fairywill toothbrush heads
Skip itPrices mostly outside the sweet spot ($7.53–$9.82) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,167.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.33avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$41K$41K/yr · 36K searches
Price range
Bad$7.53–$9.82cheapest to priciest tracked listing — scored on the share inside $15–$100