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eye wash kit
Launch itA $2.1M/yr market growing +60.9% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.3M searches
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Price range
Good$3.53–$39.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.01avg listing price — sweet spot $15–$100
Review moat
Okay2,718.89avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf