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eye mask for lash extensions
Skip itA concentrated shelf (top 5 take 69% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good$343K$343K/yr · 411K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Price range
Okay$6.30–$21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,267avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse