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extra strength melatonin
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Price range
Great$9.69–$36.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,765avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 39K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand