44
extra long bandaids
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Review moat
Okay1,692.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.39–$24.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 44K searches