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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 39Conversion 82Competition 47Returns 99Price range 74Avg price 64Brand share 7Review moat 16Quality gap 21

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.16–$48.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.67

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Market size

Okay$123K

$123K/yr · 103K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad21,258.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

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