32
eugenol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,295.33avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.81–$17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 32K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand