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eucalan wool wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Review moat
Good1,026avg incumbent reviews — the moat a new listing must climb
Market size
Good$416K$416K/yr · 162K searches
Price range
Okay$8.46–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand