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Launch itA $1.1M/yr market growing +91.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$31.22avg listing price — sweet spot $15–$100
Price range
Incredible$22.02–$58.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+91.6%90-day search growth — must beat 0% to launch
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 356K searches
Review moat
Great456.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap