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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.7M$3.7M/yr · 918K searches
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Price range
Good$7.38–$23.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,304.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand