53
ergothioneine
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great109.53avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.46avg listing price — sweet spot $15–$100
Price range
Great$12.73–$110.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$232K$232K/yr · 75K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Signals Low Review Barrier