46
equate sleep aid
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.30avg listing price — sweet spot $15–$100
Price range
Good$5.64–$38.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,520.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 25K searches
Signals Low Review Barrier