54
epipen carry case
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Review moat
Good665.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Price range
Okay$7.03–$22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$158K$158K/yr · 449K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality