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52

enma

Worth a look

Shows a $9.9M/yr market, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 100Growth 21Conversion 75Competition 0Returns 97Price range 51Avg price 83Brand share 0Review moat 23Quality gap 87

Market size

Incredible$9.9M

$9.9M/yr · 1.8M searches

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$77.80

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$24.73–$172.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,826

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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