43
emt kit
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$143.96avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,440.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay$155K$155K/yr · 147K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Price range
Bad$21.63–$442.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price