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electric toothbrush
Launch itA $80.1M/yr market growing +1.6% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$80.1M$80.1M/yr · 32.3M searches
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$22.63avg listing price — sweet spot $15–$100
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Price range
Good$3.40–$124.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad17,639.6avg incumbent reviews — the moat a new listing must climb