60
electric cigarette lighter
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Price range
Okay$5.11–$24.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,463.02avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 135K searches