62
elbow brace for tendonitis and tennis elbow
Launch itA $7.7M/yr market growing +1.8% this quarter with returns at 4.7% — clears our launch bar.
Market size
Incredible$7.7M$7.7M/yr · 6.1M searches
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Price range
Great$6.77–$48.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,777.51avg incumbent reviews — the moat a new listing must climb