60
eko trash bags
Launch itA $1.1M/yr market growing +2.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.33avg listing price — sweet spot $15–$100
Price range
Great$12.98–$32.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 370K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,155.53avg incumbent reviews — the moat a new listing must climb