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Skip itSoft demand (-93.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great153.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.25avg listing price — sweet spot $15–$100
Market size
Bad$16K$16K/yr · 49K searches
Growth
Bad-93.4%90-day search growth — must beat 0% to launch
Price range
Bad$6.30–$12.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier