57
edible massage oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.92–$28.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$212K$212K/yr · 326K searches
Review moat
Bad4,431.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch