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easter plates
Skip itSoft demand (-98.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible45.34avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.10–$46.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$163K$163K/yr · 821K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-98.4%90-day search growth — must beat 0% to launch