45
ease off bandage remover for dogs
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.32avg listing price — sweet spot $15–$100
Price range
Great$9.94–$41.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,517avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$48K$48K/yr · 16K searches
Competition
Bad88%top-5 click share — a locked-up shelf