49
ear seeds
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$6.44–$39.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good613.54avg incumbent reviews — the moat a new listing must climb
Market size
Good$446K$446K/yr · 729K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-36.8%90-day search growth — must beat 0% to launch