63
ear plugs with cord
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$22.86avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Great$4.97–$116.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$648K$648K/yr · 302K searches
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,160.15avg incumbent reviews — the moat a new listing must climb