37
ear infection drops for kids
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Good$468K$468K/yr · 227K searches
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,966avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.88–$14.02cheapest to priciest tracked listing — scored on the share inside $15–$100