51
ear drops for itchy ears
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.61–$34.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$546K$546K/yr · 239K searches
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,669.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand