50
dusty rose napkins
Worth a lookShows no brand lock-in (top 5 brands take 24% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$4.35–$112.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good826.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 76K searches