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dusting powder
Launch itA $2.5M/yr market growing +5.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 3.5M searches
Competition
Great31%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Price range
Good$2.03–$29.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,339.4avg incumbent reviews — the moat a new listing must climb