51
dust wipes
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Great$996K$996K/yr · 451K searches
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$4.67–$30.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,440avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand