64
dust pan and brush set
Launch itA $1.6M/yr market growing +3.5% this quarter with returns at 1.0% — clears our launch bar.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 1.2M searches
Competition
Great39%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.48avg listing price — sweet spot $15–$100
Price range
Okay$5.11–$24.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,584.23avg incumbent reviews — the moat a new listing must climb