55
dust mite spray
Worth a lookShows low returns (1.0%), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.83avg listing price — sweet spot $15–$100
Price range
Great$5.90–$68.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$260K$260K/yr · 297K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,901.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse