55
dryer balls essential oil
Worth a lookShows low returns (0.6%), but soft demand (-9.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.18–$31.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 160K searches
Review moat
Bad6,029.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch