51
dry mouth candy
Worth a lookShows low returns (0.1%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$2.98–$39.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,995.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 45K searches