43
drug test kit for all drugs & fentanyl
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.12–$48.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Review moat
Okay1,944.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$21K$21K/yr · 16K searches
Growth
Bad-50.2%90-day search growth — must beat 0% to launch