56
dropper
Worth a lookShows searches that convert (12.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$790K$790K/yr · 1.0M searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,956.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Avg price
Bad$6.06avg listing price — sweet spot $15–$100
Price range
Bad$3.29–$15.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand