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dressing stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$9.18–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,847avg incumbent reviews — the moat a new listing must climb
Market size
Okay$192K$192K/yr · 143K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand