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dreamstation 2 filters
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Review moat
Good1,034avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.03–$20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$118K$118K/yr · 60K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-25.8%90-day search growth — must beat 0% to launch