56
drain crystals
Launch itA $2.0M/yr market growing +2.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Market size
Great$2.0M$2.0M/yr · 395K searches
Avg price
Incredible$28.42avg listing price — sweet spot $15–$100
Price range
Great$8.29–$52.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,004.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand