35
door swing
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$62.46avg listing price — sweet spot $15–$100
Review moat
Great279.29avg incumbent reviews — the moat a new listing must climb
Price range
Good$26.11–$148.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$197K$197K/yr · 215K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Returns
Bad9.0%return rate — above 5% kills the launch gate
Competition
Bad93%top-5 click share — a locked-up shelf