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60

disposable soup containers with lids

Worth a look

Shows a sweet-spot price point ($26.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 23Conversion 69Competition 37Returns 89Price range 95Avg price 95Brand share 70Review moat 32Quality gap 47

Avg price

Incredible$26.44

avg listing price — sweet spot $15–$100

Price range

Incredible$17.84–$36.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 731K searches

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,264.95

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Search terms